Everything Your Marina Needs. Nothing It Doesn't.

BluMarina is a modular platform — activate the features you need today and add more as your marina grows. Every module integrates seamlessly with the rest.

Marina Operations

Manage your docks, slips, storage, and on-the-water fleet.

Docks & Slip Management

Map your entire marina on live satellite imagery, then manage every dock, slip, and berth assignment visually. Draw your layout once, see occupancy at a glance, and reassign boats with conflict checks — no drawing tools or mapping subscription required.

Dockage Reservations

Run transient and guest dockage like a pro. Search real availability by boat size and dates, take a deposit, and manage every stay from booking through check-out — with a dashboard that flags overstays before they cost you a slip.

Boat Rentals

Turn your rentable fleet into a booking engine. Set per-boat pricing, search live availability, and track every rental from quote to return — with seasonal rates and multi-day discounts handled automatically.

Boat Club Management

Run a membership boat club end to end: define plans, enroll members, meter usage credits, and bill recurring dues. Mid-cycle plan changes are prorated automatically, and families can share a single membership.

Dry Stack Management

Coordinate every launch and haul-out from one dispatch board. Dock staff move requests from asked to on-the-water in a click, while a configurable launch-window scheduler keeps the ramp from backing up.

Service & Field Work

Run service jobs from estimate to invoice — office and yard.

AI-Powered

Service Management

From estimate to invoice, manage every service job with precision. AI-powered scheduling optimizes technician assignments automatically.

Mobile Technician App

A field app for service technicians that works with or without signal. Clock in and out, check out parts, capture photos and inspections, and see the day’s schedule — everything syncs automatically when you’re back online.

Inventory Management

Track every part, create kits for common jobs, and streamline purchasing. Real-time inventory levels ensure you never run out of critical parts.

Recurring Service Plans

Turn one-time jobs into predictable recurring revenue. Build service plans on a schedule, get customer approval once, and let BluMarina generate the work orders automatically.

Customers & Communication

Everything customer-facing, from records to self-service.

Customer & Vessel Management

Complete 360° profiles for every customer and vessel. Track ownership history, slip assignments, insurance details, documents, and communication in one centralized hub.

eSignature

Eliminate paper with built-in electronic signature workflows. Create templates, send for signing, and track document status — no third-party tools required.

AI-Powered

BluSynq Voice Agent

Powered by BluSynq, our AI agent doesn't just answer calls — it books slip reservations, schedules service work, creates estimates, collects payments, and manages customer records. Voice, text, and email — 24/7.

Customer Portal

Give boat owners self-service access to their vessels, estimates, invoices, documents, and service status. Reduce phone calls and improve satisfaction.

SMS Texting

Reach customers where they are with two-way SMS messaging. Send notifications, reminders, and updates directly to their phones — with carrier compliance built in.

Payments & Billing

Get paid and keep the books in sync.

Payments

Accept payments seamlessly with ValPay, the embedded payment platform built into BluMarina. Credit cards, ACH, digital wallets, and payment links — with merchant onboarding handled for you.

QuickBooks Integration

Keep your books in sync without double entry. Connect QuickBooks Online once and BluMarina syncs payments and refunds automatically, with a full transaction log.

Insights & Administration

See how the business is running and control who sees what.

Reports & Analytics

Understand exactly where your hours and revenue go. Built-in reports cover technician work hours, productivity, and revenue trends — all exportable to CSV or Excel.

Dashboard & Analytics

See your entire marina at a glance. Real-time dashboards surface the metrics that matter — job pipeline, revenue, outstanding invoices, and top customers.

User Management & RBAC

Control who sees what with granular role-based access control. Create custom roles, manage API users, and fine-tune what technicians can see on each job.

Ready to modernize your marina?

See how BluMarina can streamline your operations, delight your customers, and help your team do more with less. Request a personalized demo today.

Request a Demo Contact Sales